Sports games are always a big hit among dedicated fans and titles like FIFA have managed to keep ardent fans entertained throughout the years. Along the same lines, the NBA 2K series has emulated the great sport of basketball and has been released annually since 1999. The NBA 2K League also known as NBA2KL or the 2K League is an esports league that was officially launched in 2017. India’s leading game streaming and esports platform, Loco has been hard at work bringing together the Indian NBA fans and the NBA2KL by exclusively streaming the league.
The season finale of the NBA2KL 5v5 is right around the corner and is scheduled to be broadcast exclusively on Loco in India between 15th to 18th September 2022.
Loco’s commitment to bringing NBA2KL to India
Loco has exclusive streaming rights for the NBA2KL in India with the platform signing a multi-year partnership in 2020. Loco retained its broadcast rights in 2022 and has been streaming all the matches from the fifth NBA 2K League season. This year apart from the classic 5v5 mode, fans were also treated to a new 3v3 competition.
The partnership between Loco and the NBA2KL has been a testimony to the unique community that the platform has built in the country. Over the last two years, Loco has generated more than 19M impressions through its campaigns and engagements which has resulted in a significant increase in the popularity of the esport title and rising viewership numbers.
Loco has brought together NBA 2KL and its streamer network to keep the audiences entertained with the perfect convergence of skill and entreatment. Indian esports streamers and personalities including Kaashvi “KaashPlays” Hiranandani have hosted watch parties on Loco for the NBA2KL games.
Despite games like NBA2KL having a skill cap, it certainly brings players closer to their dreams of playing in an actual basketball game and this inherently adds to the success and the reach of the league in the country.
Hype for NBA2KL finale weekend
Prominent figures including the captain of the Indian men’s basketball team Vishesh Bhriguvanshi and the former captain of the Indian women’s basketball team Raspreet Sidhu have already reached out to their communities, urging fans to watch the exciting NBA2KL gameplay that’s being streamed on Loco. The league which kicked off in April will come to a close in September with the finals scheduled to take place on 18th September.
This finale week, the culmination of the NBA2KL, will see Loco bring together the NBA network, the streamers, and the fans in the most exciting way possible with fanfare.
NBA fans buckle up for the finale weekend. You can expect to see a great show filled with stellar basketball gameplay along with a few exciting surprises exclusively on Loco.